About The Alliance
The HBCU Alumni Alliance includes more than 50 Chapters and supports more than 100+ HBCU's. Click here to learn more.
How TRADITION gives back:
With every Tradition® sale, every day of the year, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements.
Q: What is #MYHBCU GivebackDay?
A: Like a day of service, My HBCU Giveback Day is a nationwide effort. The goal is to encourage alumni and supporters to give financially while further raising awareness about the legacy of Historically Black Colleges and Universities.
Q: Am I giving to Tradition?
A: No. We encourage you to give directly to your HBCU, an organization of your choice or to the HBCU Alumni Alliance. Find schools that will benefit from MY HBCU Giveback day via the HBCU Alumni Alliance HERE.
Q: How does my purchase give back?
A: With every Tradition® sale every day of the year, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements.
Q: Are you a non-profit? Is my donation tax-deductible?
A: No. Tradition does not accept donations. Make sure you are supporting a qualified charitable organization.
Q: How do I give directly to an HBCU?
A: Every school has information on how to make a donation on their website.