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About Us

Mission Statement
We strive to empower change by creating modern yet timeless college apparel. We are committed to productive and meaningful partnerships by supporting our schools and our customers while growing our business. Highlighting  the rich and unique history of each college is part of our fabric.

 

About Us

TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.

With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.

WE ARE TRADITION.

TRADITION EVER SINCE
A Collegiate & Lifestyle Brand