About Us

Tradition About Us Header

 About Us

TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make.  We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.

With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements.Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future.

Tradition Trophy with Laurel Logo

A Collegiate & Lifestyle Brand