2019 HBCU Giveback Challenge

2019 HBCU Giveback Challenge 0

Whether you're a supporter or an alumnus, giving back is a crucial part of keeping HBCUs going strong year after year. At Tradition®, this has been an integral objective in our company structure since day one. With every Tradition® sale, a portion of the proceeds directly benefits the college or university of the purchase though our Licensing Agreements. While we could have stopped there, we didn't.  In partnership with the Atlanta HBCU Alumni Alliance, Tradition® is proud to announce the 2019 #MyHBCUGiveback Challenge. This initiative focuses on making a significant impact at the college level for over 100 HBCUs. Through HBCU alumni and supporter donation, our mission is to bolster student attendance through scholarship funds. By sporting your HBCU's apparel with Tradition®, accepting the $5 Giveback Challenge, or donating directly to your alma mater, we can pave the way for more students to attend HBCUs.

  • Bold Commerce
Importance of an HBCU Kid's Line

Importance of an HBCU Kid's Line 1

Kid's clothing is a fun vein of apparel to design, from determining what types of garments to produce to what they'll look like. They're often cute and vibrant, speaking to your child's personality. Some children's apparel lines go beyond the purpose of cuteness. Collegiate clothing possesses another meaning—pride. You'll, of course, see kids repping their favorite professional sports teams' t-shirts, but when they're wearing a specific college's apparel, they likely know someone who goes or went there. This sense of pride is especially important for HBCUs, as they do not get the recognition and support of larger NCAA schools. An HBCU kid's line is crucial to continuing the educational legacy in our future generations.

  • Carol Murray
Yes, We Should Buy $90 HBCU Basketball Shorts...

Yes, We Should Buy $90 HBCU Basketball Shorts... 5

Campuses all over the country are buzzing about the new G.O.A.T. Basketball Shorts at Tradition Ever Since. While some consumers say the price-point is beyond their comfort zone, there are those who see both the value and the purpose in the mission of Tradition. The discourse begs a simple question: should you pay $90 for HBCU basketball shorts? Of course, HBCU Digest says yes, and we agree.

Read more about the conversation over athletic shorts that has the collegiate world in a frenzy.

  • Carol Murray
Class of 2022...It's Decision Time!!!

Class of 2022...It's Decision Time!!! 0

May 1st marks the official deadline for Decision Day and Tradition is here to celebrate with the Class of 2022!  Where are you Takin Your Talents this fall? Shopping for your favorite college tees couldn't be any easier than visiting us at

Wishing all of our Graduating Students a Big CONGRATULATIONS  as they make their decision on this next important milestone.


  • Gerard Murray
TRADITION Shows Out @ Howard University SpringFest Fashion Show

TRADITION Shows Out @ Howard University SpringFest Fashion Show 0

For SpringFest 2018, TRADITION was invited to debut their infamous G.O.A.T. Basketball Shorts emblazoned with the colors and mascots of Historically Black Colleges and Un...
  • Carol Murray
North Carolina Central University Wins MEAC Championship

North Carolina Central University Wins MEAC Championship 0

No. 6 North Carolina Central won the 2018 Mid-Eastern Athletic Conference (MEAC) Tournament Championship for the second consecutive season after topping No. 1 seed Hampton 71-63 inside the Norfolk Scope Arena.
  • Shane Carr