Tradition Gives Back - #MyHBCUGiveback

TRADITION has always had a giveback built into its business model. As the company approached its fifth year anniversary, the founders desired a broader reach for their giving. TRADITION has found the perfect partner in the HBCU Alumni Alliance (HBCUAA). The organization boasts 100+ schools and their scholarship fund is close to the $1M mark. TRADITION will support their scholarship fundraising efforts by donating a portion of sales directly to their fund and, by creating an exclusive collection. Tradition will also sponsor the Alliance's 5K Run/Walk, the largest gathering of HBCU alumni and the city of Atlanta's third largest race. Also, as the Official Outfitter for the 5K Run/Walk, donated proceeds allow TRADITION to support scholarships that benefit students attending almost every HBCU in the nation.

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