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Tradition Ever Since HBCU Apparel - Your Collegiate Lifestyle Brand!

When you choose the right college to further your education and propel you closer to your goals, it is a decision that impacts your entire future. The choice to attend a historically black college or university is one steeped in legacy and pride. We are here to proudly play a part in your story with our inventory of HBCU apparel for the best and the brightest! Show your school pride and your sense of style with our selection of collegiate clothing featuring a wide range of colleges. Best of all, the clothing we feature is officially licensed collegiate apparel, so you never have to worry about knockoffs bringing down your style standards. Made with officially licensed logos and mascots, the images and colors depicted on these stylish selections are always sure to please while representing your school with pride. From basketball shorts and leggings to sweaters and hoodies, we have a little bit of everything to get you through the school year in style and comfort. While these choices are great for students, we understand school traditions run deep and last a lifetime. Our inventory is geared towards students, alumni, parents, and other supporters of these distinguished institutions so everyone can show off their school spirit in style!

Here at Tradition Ever Since, we are more than a dealer of your favorite college gear. As the leading collegiate lifestyle brand, we are committed to better serving the educational experience of the future’s best and brightest. Our officially licensed merchandise is sold in partnership with the colleges we represent, and a portion of the profits are returned to the university to further their success. We also work closely with universities to develop and support scholarship opportunities because we are more than just the top collegiate lifestyle brand. When you shop with us, you are doing more than just buying great gear for your college experience. You are helping to create a legacy for years to come.

We are committed to customer service with every transaction. If you have any questions while shopping with us, please contact us today. We are always happy to assist you in any way.

News

Yes, We Should Buy $90 HBCU Basketball Shorts...

Yes, We Should Buy $90 HBCU Basketball Shorts...

Campuses all over the country are buzzing about the new G.O.A.T. Basketball Shorts at Tradition Ever Since. While some consumers say the price-point is beyond their comfort zone, there are those who see both the value and the purpose in the mission of Tradition. The discourse begs a simple question: should you pay $90 for HBCU basketball shorts? Of course, HBCU Digest says yes, and we agree.

Read more about the conversation over athletic shorts that has the collegiate world in a frenzy.

Class of 2022...It's Decision Time!!!

Class of 2022...It's Decision Time!!!

May 1st marks the official deadline for Decision Day and Tradition is here to celebrate with the Class of 2022!  Where are you Takin Your Talents this fall? Shopping for your favorite college tees couldn't be any easier than visiting us at TraditionEverSince.com.

Wishing all of our Graduating Students a Big CONGRATULATIONS  as they make their decision on this next important milestone.

 

TRADITION Shows Out @ Howard University SpringFest Fashion Show

TRADITION Shows Out @ Howard University SpringFest Fashion Show

For Springfest 2018, TRADITION was invited to debut their infamous G.O.A.T. Basketball Shorts emblazoned with the colors and mascots of Historically Black Colleges and Un...
North Carolina Central University Wins MEAC Championship

North Carolina Central University Wins MEAC Championship

No. 6 North Carolina Central won the 2018 Mid-Eastern Athletic Conference (MEAC) Tournament Championship for the second consecutive season after topping No. 1 seed Hampton 71-63 inside the Norfolk Scope Arena.

Show us how you wear it and tag your Instagram photo #MYTRADITION