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Mission Statement

We strive to empower change by creating modern yet timeless college apparel. We are committed to productive and meaningful partnerships by supporting our schools and our customers while growing our business. Highlighting  the rich and unique history of each college is part of our fabric.


About Us

TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.

With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.


Tradition Trophy with Laurel Logo

A Collegiate & Lifestyle Brand

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Tradition Ever Since HBCU Apparel - Your Collegiate Lifestyle Brand!

When you choose the right college to further your education and propel you closer to your goals, it is a decision that impacts your entire future. The choice to attend a historically black college or university is one steeped in legacy and pride. We are here to proudly play a part in your story with our inventory of HBCU apparel for the best and the brightest! Show your school pride and your sense of style with our selection of collegiate clothing featuring a wide range of colleges. Best of all, the clothing we feature is officially licensed collegiate apparel, so you never have to worry about knockoffs bringing down your style standards. Made with officially licensed logos and mascots, the images and colors depicted on these stylish selections are always sure to please while representing your school with pride. From basketball shorts and leggings to sweaters and hoodies, we have a little bit of everything to get you through the school year in style and comfort. While these choices are great for students, we understand school traditions run deep and last a lifetime. Our inventory is geared towards students, alumni, parents, and other supporters of these distinguished institutions so everyone can show off their school spirit in style!

Here at Tradition Ever Since, we are more than a dealer of your favorite college gear. As the leading collegiate lifestyle brand, we are committed to better serving the educational experience of the future’s best and brightest. Our officially licensed merchandise is sold in partnership with the colleges we represent, and a portion of the profits are returned to the university to further their success. We also work closely with universities to develop and support scholarship opportunities because we are more than just the top collegiate lifestyle brand. When you shop with us, you are doing more than just buying great gear for your college experience. You are helping to create a legacy for years to come.

We are committed to customer service with every transaction. If you have any questions while shopping with us, please contact us today. We are always happy to assist you in any way.


Spring College Accessory Must-Haves

Spring College Accessory Must-Haves

As Spring ensues, you'll need the accessories to get your outfit looking right. Whether you're off on a weekend trip or hanging out with friends on campus, these spring college accessories will take your look to the next level, no matter what you're wearing!

NCCU MEAC Champs 2019 Tee

NCCU MEAC Champs 2019 Tee

Cop our limited edition tee celebrating them making it to the NCAA and all the hard work they put in this season!

Spring College Clothing Trends

Spring College Clothing Trends

Spring will be here before you know it, meaning you've got to have the looks that will be on-trend for the season. With Tradition, you can't go wrong, since our officially licensed HBCU apparel is always in style. However, some items are better suited for that midground weather, being not too cold or hot. Here are our picks for spring outfits that are fresh, comfortable, and on point.

HBCU Greek Life Apparel

HBCU Greek Life Apparel

If you're a member of the Divine Nine—the nickname for the nine incorporated Black Greek Letter Organizations—on your HBCU's campus, you've got to rep your sorority or fraternity. Greek letters are a way to display your organization in a stylish way, immediately communicating to others who you represent. While those on the outside will never completely know the inner workings of sorority and fraternity life, we do know and understand the apparel! Pairing your HBCU Greek life with some Tradition apparel is a guaranteed look for both weekends and chapter outings.