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Mission Statement

We strive to empower change by creating modern yet timeless college apparel. We are committed to productive and meaningful partnerships by supporting our schools and our customers while growing our business. Highlighting  the rich and unique history of each college is part of our fabric.

 

About Us

TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.

With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.

WE ARE TRADITION.


Tradition Trophy with Laurel Logo

TRADITION EVER SINCE
A Collegiate & Lifestyle Brand

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News

Spring College Accessory Must-Haves

Spring College Accessory Must-Haves

As Spring ensues, you'll need the accessories to get your outfit looking right. Whether you're off on a weekend trip or hanging out with friends on campus, these spring college accessories will take your look to the next level, no matter what you're wearing!

NCCU MEAC Champs 2019 Tee

NCCU MEAC Champs 2019 Tee

Cop our limited edition tee celebrating them making it to the NCAA and all the hard work they put in this season!

Spring College Clothing Trends

Spring College Clothing Trends

Spring will be here before you know it, meaning you've got to have the looks that will be on-trend for the season. With Tradition, you can't go wrong, since our officially licensed HBCU apparel is always in style. However, some items are better suited for that midground weather, being not too cold or hot. Here are our picks for spring outfits that are fresh, comfortable, and on point.

HBCU Greek Life Apparel

HBCU Greek Life Apparel

If you're a member of the Divine Nine—the nickname for the nine incorporated Black Greek Letter Organizations—on your HBCU's campus, you've got to rep your sorority or fraternity. Greek letters are a way to display your organization in a stylish way, immediately communicating to others who you represent. While those on the outside will never completely know the inner workings of sorority and fraternity life, we do know and understand the apparel! Pairing your HBCU Greek life with some Tradition apparel is a guaranteed look for both weekends and chapter outings.

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