Mission Statement
About Us
TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.
With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.
WE ARE TRADITION.
TRADITION EVER SINCE
A Collegiate & Lifestyle Brand
News
Tay Keith
If you know hip-hop, then you're already well aware of the up and coming hit producer Tay Keith. He's swiftly risen as a beloved DJ, procuring hits for the likes of BlocBoy JB, Eminem, Drake, and Travis Scott. At only 22, Keith has already made a name for himself in the music industry. However, he's done something else, too—graduated from Middle Tennessee State University.
Importance of an HBCU Kid's Line
Kid's clothing is a fun vein of apparel to design, from determining what types of garments to produce to what they'll look like. They're often cute and vibrant, speaking to your child's personality. Some children's apparel lines go beyond the purpose of cuteness. Collegiate clothing possesses another meaning—pride. You'll, of course, see kids repping their favorite professional sports teams' t-shirts, but when they're wearing a specific college's apparel, they likely know someone who goes or went there. This sense of pride is especially important for HBCUs, as they do not get the recognition and support of larger NCAA schools. An HBCU kid's line is crucial to continuing the educational legacy in our future generations.
Yes, We Should Buy $90 HBCU Basketball Shorts...
Campuses all over the country are buzzing about the new G.O.A.T. Basketball Shorts at Tradition Ever Since. While some consumers say the price-point is beyond their comfort zone, there are those who see both the value and the purpose in the mission of Tradition. The discourse begs a simple question: should you pay $90 for HBCU basketball shorts? Of course, HBCU Digest says yes, and we agree.
Read more about the conversation over athletic shorts that has the collegiate world in a frenzy.
Class of 2022...It's Decision Time!!!
May 1st marks the official deadline for Decision Day and Tradition is here to celebrate with the Class of 2022! Where are you Takin Your Talents this fall? Shopping for your favorite college tees couldn't be any easier than visiting us at TraditionEverSince.com.
Wishing all of our Graduating Students a Big CONGRATULATIONS as they make their decision on this next important milestone.