Mission Statement
About Us
TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.
With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.
WE ARE TRADITION.
TRADITION EVER SINCE
A Collegiate & Lifestyle Brand
News
College Packing Checklist Before Leaving Home
The big moment is coming up soon. Whether you are packing for yourself or for your young adult who is about to head off to college, it's important to know what to bring. While each dorm will have their own specific packing list of things that you need, we've created a college packing list as well which features different items you may not have on your list, but that you will definitely need as you start this new journey.
College Application Tips No One Told You
If you're getting ready to start your college applications, do you know how to begin? If you aren't in a program that helps guide you through the application process, it may feel stressful. Here are some helpful tips for before and during applications to better prepare yourself for success.
Fun Ways to Decorate A Dorm Room
Your dorm room will be the place where you spend a large portion of your time during the year, so why not make it feel inviting? How you decorate your side of the room (or entire room if you're lucky!) is a reflection of you—your interests, values, passions, and aspirations can all be symbolized on your walls. If you're heading off to college this year, here are some fun ways to decorate your dorm room to perfectly reflect who you are.
Spring College Accessory Must-Haves
As Spring ensues, you'll need the accessories to get your outfit looking right. Whether you're off on a weekend trip or hanging out with friends on campus, these spring college accessories will take your look to the next level, no matter what you're wearing!