Mission Statement
About Us
TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.
With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.
WE ARE TRADITION.
TRADITION EVER SINCE
A Collegiate & Lifestyle Brand
News
Significant HBCU Art Grads
Amidst famous HBCU grads who went on to change the landscape of politics, modern medicine, civil rights, space exploration, and so much more, there are a great many significant HBCU arts grads that we must honor as well. Here, we'll recognize five of the countless men and women who have personally touched American culture.
Standing Out on Your HBCU Application
Applying for college often feels stressful and time consuming when you consider all the files, information, and essays you need to put together to send off. While the majority of this is simply data compilation, the college essay is often the one document that can set you apart. Sure, you may have the volunteer hours, the club memberships, and even a very nice GPA. However, the essay is your chance to really showcase who you are and why you deserve a shot at the school you're applying for. This is true for all institutions, including HBCUs. The essay is crucial for these schools in regard to your why—why an HBCU instead of a PWI? Questions like these are ones you must consider to truly nail your essay. Here are some quality tips to help make your HBCU application stand out.
HBCU Greek Life Apparel
If you're a member of the Divine Nine—the nickname for the nine incorporated Black Greek Letter Organizations—on your HBCU's campus, you've got to rep your sorority or fraternity. Greek letters are a way to display your organization in a stylish way, immediately communicating to others who you represent. While those on the outside will never completely know the inner workings of sorority and fraternity life, we do know and understand the apparel! Pairing your HBCU Greek life with some Tradition apparel is a guaranteed look for both weekends and chapter outings.
Clothing Essentials for College Women
Whether or not you're new to the college lifestyle, there are always a few items that every college woman needs to get through the semester comfortably and in style. We've got the perfect HBCU apparel to add to your go-to clothes on the days you're headed to the library, out to brunch, or off to the gym. Here are our top clothing essentials for college women.