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Mission Statement

We strive to empower change by creating modern yet timeless college apparel. We are committed to productive and meaningful partnerships by supporting our schools and our customers while growing our business. Highlighting  the rich and unique history of each college is part of our fabric.


About Us

TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.

With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.


Tradition Trophy with Laurel Logo

A Collegiate & Lifestyle Brand

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Tradition Ever Since HBCU Apparel - Your Collegiate Lifestyle Brand!

When you choose the right college to further your education and propel you closer to your goals, it is a decision that impacts your entire future. The choice to attend a historically black college or university is one steeped in legacy and pride. We are here to proudly play a part in your story with our inventory of HBCU apparel for the best and the brightest! Show your school pride and your sense of style with our selection of collegiate clothing featuring a wide range of colleges. Best of all, the clothing we feature is officially licensed collegiate apparel, so you never have to worry about knockoffs bringing down your style standards. Made with officially licensed logos and mascots, the images and colors depicted on these stylish selections are always sure to please while representing your school with pride. From basketball shorts and leggings to sweaters and hoodies, we have a little bit of everything to get you through the school year in style and comfort. While these choices are great for students, we understand school traditions run deep and last a lifetime. Our inventory is geared towards students, alumni, parents, and other supporters of these distinguished institutions so everyone can show off their school spirit in style!

Here at Tradition Ever Since, we are more than a dealer of your favorite college gear. As the leading collegiate lifestyle brand, we are committed to better serving the educational experience of the future’s best and brightest. Our officially licensed merchandise is sold in partnership with the colleges we represent, and a portion of the profits are returned to the university to further their success. We also work closely with universities to develop and support scholarship opportunities because we are more than just the top collegiate lifestyle brand. When you shop with us, you are doing more than just buying great gear for your college experience. You are helping to create a legacy for years to come.

We are committed to customer service with every transaction. If you have any questions while shopping with us, please contact us today. We are always happy to assist you in any way.


Back to School Must-Haves

Back to School Must-Haves

Whether you are moving into an apartment with some friends or back in the dorms for another year, there are certain back to school must-haves that need to go in your suitcase. The last thing you want is to start a year without these essentials.

Student ID Savings

Student ID Savings

While there are scholarships and grants, don't forget about the perks of student ID savings too. This is something extremely underutilized, and it's a shame since many stores and restaurants offer a discount to students, they just don't openly advertise it. We've pulled together some of the most important student ID savings so you know where to go to save.

Tips on Changing Your Major

Tips on Changing Your Major

As with most big steps, it can be nerve-wracking when trying to determine what to do with the rest of your life. However, if you've determined that your current major is just not the right fit, don't stress! We have some tips on changing your major to make this new step as painless as possible.

Top 10 Actors From an HBCU

Top 10 Actors From an HBCU

There have been plenty of celebrities who have gone on to graduate from HBCU's, whether they are celebrities in STEM or on the big screen. We've pulled together a top 10 actors from an HBCU list for you to see just how many of your favorite stars started at a college just like you and then went on to pursue their dreams in Hollywood.

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