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Mission Statement

We strive to empower change by creating modern yet timeless college apparel. We are committed to productive and meaningful partnerships by supporting our schools and our customers while growing our business. Highlighting  the rich and unique history of each college is part of our fabric.


About Us

TRADITION is where evolution meets continuity, and we build substance, history, and authenticity into every garment we make. From men’s cardigans and women's fleece tops to preppy varsity jackets and more, the common thread is heritage. We strive to awaken and strengthen a sense of pride by carefully designing tailor-made apparel that evokes the richness and uniqueness of each college's history.

With every Tradition® sale, a portion of the proceeds specifically benefits the College or University through our Licensing Agreements. Beyond that, TRADITION partners directly with the students and alumni of these institutions to develop collaborations toward the growth of scholarship opportunities. Our apparel is designed with the legacy of institutions of higher learning in mind while embracing the innovative possibilities of the future. We cannot and will not be conformed to the norm.


Tradition Trophy with Laurel Logo

A Collegiate & Lifestyle Brand

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Tradition Ever Since HBCU Apparel - Your Collegiate Lifestyle Brand!

When you choose the right college to further your education and propel you closer to your goals, it is a decision that impacts your entire future. The choice to attend a historically black college or university is one steeped in legacy and pride. We are here to proudly play a part in your story with our inventory of HBCU apparel for the best and the brightest! Show your school pride and your sense of style with our selection of collegiate clothing featuring a wide range of colleges. Best of all, the clothing we feature is officially licensed collegiate apparel, so you never have to worry about knockoffs bringing down your style standards. Made with officially licensed logos and mascots, the images and colors depicted on these stylish selections are always sure to please while representing your school with pride. From basketball shorts and leggings to sweaters and hoodies, we have a little bit of everything to get you through the school year in style and comfort. While these choices are great for students, we understand school traditions run deep and last a lifetime. Our inventory is geared towards students, alumni, parents, and other supporters of these distinguished institutions so everyone can show off their school spirit in style!

Here at Tradition Ever Since, we are more than a dealer of your favorite college gear. As the leading collegiate lifestyle brand, we are committed to better serving the educational experience of the future’s best and brightest. Our officially licensed merchandise is sold in partnership with the colleges we represent, and a portion of the profits are returned to the university to further their success. We also work closely with universities to develop and support scholarship opportunities because we are more than just the top collegiate lifestyle brand. When you shop with us, you are doing more than just buying great gear for your college experience. You are helping to create a legacy for years to come.

We are committed to customer service with every transaction. If you have any questions while shopping with us, please contact us today. We are always happy to assist you in any way.


College Packing Checklist Before Leaving Home

College Packing Checklist Before Leaving Home

The big moment is coming up soon. Whether you are packing for yourself or for your young adult who is about to head off to college, it's important to know what to bring. While each dorm will have their own specific packing list of things that you need, we've created a college packing list as well which features different items you may not have on your list, but that you will definitely need as you start this new journey.

College Application Tips No One Told You

College Application Tips No One Told You

If you're getting ready to start your college applications, do you know how to begin? If you aren't in a program that helps guide you through the application process, it may feel stressful. Here are some helpful tips for before and during applications to better prepare yourself for success.

Fun Ways to Decorate A Dorm Room

Fun Ways to Decorate A Dorm Room

Your dorm room will be the place where you spend a large portion of your time during the year, so why not make it feel inviting? How you decorate your side of the room (or entire room if you're lucky!) is a reflection of you—your interests, values, passions, and aspirations can all be symbolized on your walls. If you're heading off to college this year, here are some fun ways to decorate your dorm room to perfectly reflect who you are.

Spring College Accessory Must-Haves

Spring College Accessory Must-Haves

As Spring ensues, you'll need the accessories to get your outfit looking right. Whether you're off on a weekend trip or hanging out with friends on campus, these spring college accessories will take your look to the next level, no matter what you're wearing!

Show us how you wear it and tag your Instagram photo #TRADITIONEVERSINCE