HBCU Tradition

black college gear, hbcu apparel, college clothing

TRADITION is where evolution meets continuity. Rooted in providing attractive, versatile and trend-setting black college apparel, the TRADITION brand brings a sense of substance, history and authenticity to the marketplace. From men's cardigans and women's fleece tops, to urban varsity jackets and more - we produce college clothing that represents the rich history and unique experiences that historically Black Colleges and Universities are known for. We strive to awaken a sense of pride within the African-American community by carefully designing our line of black college apparel to highlight the richness of HBCU history in quality, tailor-made pieces.

We cannot and will not be conformed to the norm. Welcome to TRADITION.