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Our Story

TRADITION is where evolution meets continuity. Rooted in providing attractive, versatile and trend-setting black college apparel, the TRADITION brand brings a sense of substance, history and authenticity to the marketplace. From men’s cardigans and women's fleece tops, to urban varsity jackets and more - we produce college clothing that represents the rich history and unique experiences that Colleges and Universities are known for. We strive to awaken a sense of pride within by carefully designing our line of college apparel to highlight the richness and uniqueness of each college's history in quality, tailor-made pieces.

With every Tradition® sale, a portion of the proceeds directly benefits the College or University through our Licensing Agreements. Beyond that, Tradition has partnered directly with the students on many of our campuses to donate apparel to outfit Student Government Association (SGA), on-campus Fashion Troupes, or give-a-ways during Homecoming.

We cannot and will not be conformed to the norm. Welcome to TRADITION.

Tradition Ever Since
A Collegiate & Lifestyle Brand