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HBCU Apparel For Your Generation
What is your personal Tradition? If it involves showing pride in your achievements, Tradition Ever Since is the brand for you. TRADITION is the nation's leading provider of HBCU apparel, combining the latest fashion trends with durable, quality designs to make HBCU apparel you can wear with pride.
From Grambling State University urban varsity jackets, to FAMU gear, custom Howard University tote bags to Spelman college sweaters – TRADITION offers the most diverse selection of HBCU apparel in the nation. Our products run the gamut from rugged men's vests for everyday wear, to sleek and stylish women's cardigans for special occasions. Part of the Divine Nine? Ask us about our limited edition Delta Sigma Theta Sweaters! Whether you've just arrived to a black college campus, or have fond memories of your years there, TRADITION can help you show your college love.
Any brand can place a logo on a shirt. At TRADITION, we take pride in producing HBCU apparel in the best fabrics, with eye-catching designs and quality workmanship that lets you rep your school the right way.
We are based in Atlanta, the seat of black college tradition, and are proudly minority owned.
Tradition – it's the passing of sacred knowledge from one generation to another. It's the handing off of the torch from father to son, mother to daughter. It's what links us to the past – and generates a road map to a brighter future.
Keep the tradition alive. Shop Tradition Ever Since HBCU apparel today!
The all new fall line is here
Get your gear before it's gone
The Ladies "Claire" Cardigan
Available at your Bookstore
The All New "Dwayne Wayne" Vest